Pharmaceutical companies and an increasing number of medical schools have adopted an alternative to prescribing opioids for pain management following years of advocacy. It is said that the goal of the new procedure known as precision medicine is to address the underlying discomfort. Pharmaceutical companies and an increasing number of medical institutions have long supported a different approach to treating pain than writing prescriptions for opioids. According to them, the new therapy attempts to address the underlying discomfort. However, an increasing number of specialists in addiction and pain management assert that this form of care is inferior to medication.